It is never too early to begin preparing to publicize a story. As soon as you have a firm date for an event, or a release date for a news story, get in touch with a News Service staff member. Two weeks' notice is a good start. For a major event, it is best to begin early preparation.
Even if the date is not fixed, it is advisable to make the News Service aware of upcoming major events.
The following basic information is essential for the news staff to make a determination on how to work with you to pursue coverage. If possible, have all this information ready before your initial contact with the News Service. To get started, for both news stories and events it is advisable to follow the classic journalism rule of answering the questions: who, what, where, when, why and how.
In addition, it is necessary to know:
Whether any illustrative items are available, such as a book cover, poster, promotional materials, photographs, etc. and day and night contact phone numbers and e-mail addresses for sponsors.
If your story involves an event, some additional information is required:
Title of event, if there is one.
To report the death of a faculty member, staff member, student, emeritus individual or other Stanford official, please call the News Service immediately. If possible, provide the information listed below.
The News Service will send the obituary out as a press release to local, national and international press as warranted. Newspapers make their own decisions on whether to print obituaries, but the News Service will assist in bringing obituaries to the attention of the appropriate editors.
For information on how to submit other types of material to the News Service (classified listings, Ph.D. Oral announcements, events, letters to the editor), please refer to the Submissions web page.
Once you have the required basic information, contact the appropriate news office on campus. For most news and events, you should forward the information to the Stanford News Service through one of the following means:
Fax: (650) 725-0247.
U.S. Mail: Stanford News Service, 425 Santa Teresa St., Stanford, CA 94035-2245.
Telephone: (650) 723-2558
For a story or event that involves the Medical School, Law School, Graduate School of Business, Stanford Linear Accelerator Center, the Hoover Institution or the Department of Athletics, you may wish to contact these offices directly. They all are staffed by experienced public relations professionals. If you are uncertain, contact the Stanford News Service and we will direct the information to the appropriate office.